MedView is an integrated suite of applications that provides brands with the tools necessary to track and measure medical marketing program successes. Whether operating globally or on a small scale program, MedView collates medical professional engagement data for evaluation against critical brand benchmarks. This unified method of tracking activity provides management with the transparency and data needed to drive campaign optimization and substantiate medical professional endorsement claims.
GO BEYOND CRM MEDVIEW HELPS YOU BUILD TRUST WITH PHYSICIANS
TRUSTED BY MULTINATIONAL & HIGH-GROWTH COMPANIES
MEDVIEW INTEGRATES ALL CRITICAL MEDICAL MARKETING COMPONENTS ONTO A SINGLE PLATFORM
INTERACTIVE MEDIA PLATFORM – A secure and centralized location to host medical marketing brand materials that can be shared and optimized across the organization.
CRM – An application for on-the ground activation teams to record the quality of medical marketing interaction and samples and materials distributed to the physician, as well as record feedback and engage in brand perception surveys or questionnaires.
RECOMMENDATION TRACKER– Facilitates brand recommendation perception surveys to measure aggregated recommendation by engaged physician.
SURVEY MANAGEMENT – Enable brand teams to execute digital survey campaigns within their own database.
AUTOMATED EMAIL MARKETING – Execute electronic communication campaigns to recipients which have recorded consent on the platform. Results of the campaign will be available for the user to analyze effectiveness of the material through click through and open rates.
SOCIAL MONITORING – App collating Healthcare media hashtags that can be insightful for brand leaders. This will help brand leaders measure trending issues and popular influencers.
WEBINARS – Fully integrated in Medview platform, conduct webinars seamlessly. Participants are invited from platform and results can be monitored in real time.
ONLINE VISIT – Interacting with HCPs live and sharing your available online aids and content through Medview Online Visit module.
DIGITAL CME – This new feature allows both live and passive CMEs to be conducted simultaneously to large HCP audiences across multiple geographies.
MEDVIEW ALLOWS YOU TO TRACK & MEASURE THE IMPACT OF YOUR ACTIVITIES ON PHYSICIANS’ BRAND PERCEPTION AND RECOMMENDATIONS.
Identify which activities yield the most significant improvement of physician recommendation or perception.
Real-time view on campaign effectiveness to track impact and optimize budget allocation according to most impactful program tactics.
Define where personnel and resources allocations are working well and where improvements are required.
Proprietary customizable platform designed for unique tracking, including dynamic dashboards, exception reporting and measurement of progress toward achieving strategic imperatives.
MEDVIEW HAS SOLUTIONS TO OVERCOME CHALLENGES IN THESE HEALTHCARE SEGMENTS
SUPPORTED BY KNOWLEDGE AND EXPERIENCE
MEDVIEW is supported by SPRIM, a global leader of health-centric innovation, operating in 19 countries with over 500 professionals. SPRIM’s structure is made up of teams with deep medical and life sciences expertise, strong digital and IT capabilities as well as significant regulatory and research experience. SPRIM has a strong global track record of developing winning strategies and tactics to deliver tangible commercial results including disruptive innovation initiatives, health claims and new market entries.